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Inside Apple: How America's Most Admired and Secretive Company Really Works Vendor Code_V0180 Pocket Posh Left Brain/Right BrainIn Inside Apple: How America's Most Admired and Secretive Company Really, Adam Lashinsky, provides readers a primer on leadership and innovation. He introduces readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 upandcoming executives are tapped for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book