All Marketers Tell Stories Vendor Code_S138 Shetty proves that everyone can—and

Shetty proves that everyone can—and should—think like a monk

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All Marketers Tell Stories Vendor Code_S138 Shetty proves that everyone can—andAll marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $125 sneakers make our feet feel betterand look coolerthan a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don't talk about