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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover Suclass Code_BW12 by Slate columnist and Pulitzer

SKU 77507948130
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Description

by Slate columnist and Pulitzer Prize-winning journalist Fred Kaplan

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the book brings readers into the world of the con

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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover Suclass Code_BW12 by Slate columnist and PulitzerJewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long established British brands. At the time of the takeover, both brands (once the crown jewels of the British

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